Mint's users are younger than Quicken's, and 40 percent of its new users are women. Mint's different design has made it popular with a different set of users than what Quicken has. You can set it up in a few minutes and do what you need to do in it in five minutes a week, and "put your finances on autopilot." I concur: Mint provides useful insight and requires very little maintenance. "Mint delivers organized finances without a lot of work," he says. 1 position is an indicator that he's hit on the right formula for the category. Mint's getting a fresher look, but the company's real innovation is its clever ad model. While traditional software giant Intuit has more users of its Quicken software, Mint has more users than the Web version of Quicken ( review), or any of the other online personal finance tools like Wesabe and Buxfer, Patzer says. That's small number for a consumer service, but it makes Mint the largest online personal finance service so far. Patzer says Mint now has about 400,000 users. (Patzer says the money is sitting in a high-yield savings account, earning interest.) The award did generate press coverage for the company, though, which has helped it grow. That honor carried with it a $50,000 prize, which Mint didn't really need Mint was already well-funded when it showed up at TechCrunch. Mint, as you may recall, was the audience winner of the TechCrunch50 event in 2007. I've been a fan and occasional user of this app since it launched a year ago, so I took this opportunity to talk with Mint CEO Aaron Patzer about what's happened to the product and the company in the last 12 months. It's a good update, clean and attractive. The online personal finance service Mint is getting a fresh coat of paint today.
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